S-CUBE FIXTURES
Goal: Create industry-wide brand recognition for new custom fixture brand, drive revenue
Advertising
- Print & digital
Public Relations
- Press Releases
- Product Releases
Lead Generation Services
- Sales Presentation Materials
- Case Study Library
- Direct Mail Campaign
- Industry News on Specific Targets
- Networking Event Evaluation & Support
- Tradeshow Strategy
- Client Events
Results
- Year-over-year new customer acquisition
- Existing customer sales growth
- 250k media impressions annually
- Email campaign 93k impressions annually
- Social Media following doubled
- Website: page views 22%+ | users 20%+
Strategic Planning Services
- Deep dive to craft a comprehensive planning document
- Expand to multi-channel tactical plan as a roadmap for growth
- Set timeline expectations for sustained brand exposure
- Define measurables for success
Research/Data Analysis Services
- CSI Survey of current custom customers to identify POD
- Data analysis of existing client missed opportunities
Branding Services
- New logo and tagline
- Brand Standards Manual
Digital Marketing Services
- Web Site Development
- Stay in Touch Email Campaign
- Social Media Presence
- Quarterly Newsletter
- Video Series
Content Marketing
- White Papers
- Blogs