Strategic Planning Services

• Deep dive to craft a comprehensive planning document
• Multi-channel communication strategy for message delivery
• New Shop! brand from A.R.E. and POPAI merger

Research/Data Analysis Services

• Member research to measure satisfaction
• Metrics on all digital activity to evaluate ROI

Digital Marketing Services

• Website redesign to improve UX
• Owned and earned channels to promote offerings

Event Marketing

• Theme development
• Benefit messaging
• Industry awards reception
• Tradeshow planning

Content Marketing

• White papers and research reports
• Podcast series

Advertising & PR

• Global outreach
• Industry opportunities in print & digital

Revenue Generation

• Membership recruitment campaign
• Sponsorship and Ad opportunities

Results

• Annual global impressions of 1M+
• Social media followers increased by 18.6% / engagement by 280%
• Website attracted 49% more new users
• Sponsorship revenue increased by 62%
• Email delivery rate improved to 98.8%
• White paper downloads doubled